Elderly Spend More on Beauty Products Than Youth

A

Alexander Stiehler at Longevity Investors Conference 2024

Quotes From Source

“Elderly people spend more on beauty products than younger people...”

Story of claim

Elderly individuals control 28% of US spending power, with a notable preference for beauty products over younger consumers. This trend highlights the elderly's influence in the beauty market.

  • Goal: Emphasize the spending habits of elderly on beauty products.
  • Proof: Elderly control significant spending power, directing a substantial portion toward beauty and personal care products.
  • Nuances:
    • Elderly control 28% of US spending power.
    • Preference for beauty products over younger consumers.
  • Impact on Life: Their spending habits can drive market trends in the beauty and personal care industry.

Investments

  • Price:
  • Time:
  • Effort:

Risks

Economic downturns may affect discretionary spending on beauty products.

Alternatives

  • Focus on wellness products appealing to all age groups.

Get Started 🚀

  • Develop marketing campaigns focused on elder demographics.
  • Create product lines tailored to older consumers' needs.
  • Collaborate with influencers popular among elderly audiences.

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Reference Video